{"title":"Home page","description":null,"products":[{"product_id":"virgin-coconut-oil","title":"Mitra Cold Pressed Virgin Coconut Oil","description":"\u003cp\u003e\u003cstrong\u003eMitra Cold Pressed Virgin Coconut Oil | Lab Tested Every Batch, Safe for Baby Massage | 100% Pure, 60% MCT, Keto, Cholesterol Free | Made from Fresh Coconuts | Cooking, Hair, Skin, Oil Pulling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLab Tested, Every Batch: Each batch is tested before dispatch for free fatty acid, peroxide value, moisture and pesticide residue. The batch number and pressing date are printed on every pack, so the age of the oil in your bottle is visible to you.\u003c\/li\u003e\n\u003cli\u003eMade from Fresh Coconuts: The coconuts are opened and shredded the same day, dried in a controlled dryer and pressed straight away. The oil is unrefined, unbleached and undeodorised. The ingredient list is coconut oil and nothing else.\u003c\/li\u003e\n\u003cli\u003ePressed in Our Own Unit: We are the manufacturer, not a reseller. Coconuts are opened and shredded the same day, dried in a controlled dryer and pressed, which yields both virgin oil and coconut flour from the same nut. Unrefined, unbleached, nothing added.\u003c\/li\u003e\n\u003cli\u003eGentle Enough for Baby Massage: Food grade with no fragrance, mineral oil or preservatives, which is why parents use it on infants. Warm a little in your palms and massage before a bath. Patch test a small area first, as with any oil.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mitra","offers":[{"title":"500 ml","offer_id":51665190519099,"sku":"VCO500PET","price":399.0,"currency_code":"INR","in_stock":true},{"title":"330 ml","offer_id":51696638198075,"sku":"VCO330GLASS","price":349.0,"currency_code":"INR","in_stock":true},{"title":"250 ml","offer_id":51665190551867,"sku":"VCO250GLASS","price":299.0,"currency_code":"INR","in_stock":true},{"title":"125 ml","offer_id":51665190584635,"sku":"VCO125PET","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6066\/0283\/files\/vco-poster_f459fe6b-6775-4f91-85df-a7a26fcfb411.webp?v=1789710032"},{"product_id":"coconut-flour","title":"Mitra Coconut Flour","description":"\u003ch3\u003eFresh coconut, not copra\u003c\/h3\u003e\n\u003cp\u003eMost coconut flour on the Indian market is milled from copra, the sun dried coconut used for commodity oil. Copra sits in the open for days or weeks before it is pressed, and the flour that comes off it carries that. It is why \"stale smell\" turns up so often in the reviews of coconut flour sold in India.\u003c\/p\u003e\n\u003cp\u003eOurs comes off a fresh coconut press. The coconuts come from the Pollachi belt, they are shredded and steam dried the same day they are opened, and this flour is a co-product of our own virgin coconut oil rather than a separate commodity purchase. One ingredient goes in and one ingredient comes out.\u003c\/p\u003e\n\u003ch3\u003eWhat people make with it\u003c\/h3\u003e\n\u003cp\u003eCoconut ladoo, barfi, kheer and payasam. Pancakes, cookies, muffins and brownies. Blended up to a fifth into dosa, adai and roti batters. A spoonful thickens a curry or a gravy in place of cornflour. It contains no grain, so it works for vrat and fasting cooking too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoconut flour is the one flour you cannot swap one for one. It drinks about four times the liquid of wheat flour. Treat it like atta and your first bake comes out dry and crumbling, which is the single most common reason people try coconut flour once and never again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe rule is short:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse a quarter of the quantity.\u003c\/strong\u003e 1 cup of wheat flour becomes 1\/4 cup of coconut flour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd one extra egg\u003c\/strong\u003e for every 1\/4 cup. There is no gluten here, so the egg does the binding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd liquid until the batter pours\u003c\/strong\u003e off the spoon in a ribbon rather than a lump.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWait five minutes\u003c\/strong\u003e before baking. The flour keeps drinking after you stop stirring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNot baking? Blend up to a fifth into dosa, adai or roti and none of the above applies.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003eWhat it looks and tastes like\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture.\u003c\/strong\u003e A fine, soft powder, sieved after milling. It is not desiccated coconut and it does not feel gritty. It clumps a little in the pouch because there is no anti-caking agent in it. Break the clumps with a fork before you measure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour.\u003c\/strong\u003e Off white with a faint cream tone. Coconut flour that is bright white has usually been bleached. Ours is not.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste.\u003c\/strong\u003e Mildly sweet and clearly coconut, but not strong. In a ladoo it tastes like coconut. In a cake it sits in the background.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eReseal the pouch and press the air out after each use. Store somewhere cool and dry, away from sunlight. In humid weather, or once you are past halfway, keep it in the fridge.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains tree nut (coconut).\u003c\/strong\u003e No wheat, no maida, no starch, no anti-caking agent, no preservative, no added sugar, no added colour.\u003c\/p\u003e","brand":"Mitra","offers":[{"title":"500 gms","offer_id":51666400805179,"sku":"COFL500","price":429.0,"currency_code":"INR","in_stock":true},{"title":"250 gms","offer_id":51666400837947,"sku":"COFL250","price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6066\/0283\/files\/flour-poster_36b60a4a-dd1a-44d0-a3b2-b3e12d510312.webp?v=1789710459"},{"product_id":"mitra-ayurvedic-hair-oil","title":"Mitra Ayurvedic Hair Oil","description":"\u003cp\u003e\u003cstrong\u003eMitra Ayurvedic Hair Oil | Bhringraj Infused in 100% Virgin Coconut Oil Base | Small-Batch, Batch-Dated, Made in Our Own Unit | For Regular Scalp Massage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt on our own virgin coconut oil: We start with the same fresh, expeller-pressed coconut oil that goes into our VCO bottles — not a refined or bought-in base — and carry it through a traditional bhringraj infusion.\u003c\/li\u003e\n\u003cli\u003eMade for regular use, not a one-time fix: Traditionally used in Ayurveda to nourish the scalp and support hair strength with consistent oiling. Massage in 2–3 times a week, leave on for at least an hour (or overnight), and wash out with a mild shampoo.\u003c\/li\u003e\n\u003cli\u003eSmall batches, our own unit: Pressed and infused at our facility in Coimbatore (FSSAI Licence No. 10020042006803), with the batch number and pressing date printed on every pack.\u003c\/li\u003e\n\u003cli\u003eNothing hidden: No mineral oil fillers or synthetic fragrance layered over the base oil. As with any oil, patch test a small area first, especially if you have a scalp condition or sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNet Qty: 125 ml.\u003c\/p\u003e","brand":"Mitra","offers":[{"title":"125 ml","offer_id":51666402279739,"sku":"AHO125","price":239.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6066\/0283\/files\/aho-poster_34052549-7b13-44c5-8ced-441ad038cd09.webp?v=1789710033"},{"product_id":"mitra-coolmint-scalp-oil","title":"Mitra Coolmint Scalp Oil for Helmet Users","description":"\u003ch3\u003eYour helmet saves your head. But what is it doing to your hair?\u003c\/h3\u003e\n\u003cp\u003eEvery time you pull a helmet on and off, it drags across your hair. On the road, it presses down, traps heat and holds sweat against your scalp for hours. Ride every day and your hair goes through this 300+ times a year. Dry, rough strands snag and break. Hair around the crown and forehead feels thinner. Your scalp itches by the time you get to work.\u003c\/p\u003e\n\u003cp\u003eOrdinary hair oils were never made for this. Heavy oils turn sticky in the heat, stain the helmet lining and leave you with flat, greasy hair.\u003c\/p\u003e\n\u003cp\u003eMitra Coolmint Scalp Oil was made for one job: protecting your hair under a helmet.\u003c\/p\u003e\n\u003cp\u003eIt starts with virgin coconut oil pressed from fresh coconuts in our own unit in Coimbatore, the same day they are opened. Coconut oil is known to soak into the hair strand and help reduce protein loss, so hair stays softer and slides under the helmet instead of snagging.\u003c\/p\u003e\n\u003cp\u003eInto this base we prepare six herbs the Ayurvedic way: Bael leaf, Curry leaf, Fenugreek, Banyan leaf, Spearmint and Camphor. They help nourish the roots, keep the scalp fresh and give a gentle cooling feel that lasts through your ride.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy riders choose it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply before you ride. Light enough to wear under a helmet all day.\u003c\/li\u003e\n  \u003cli\u003eFresh-pressed virgin coconut oil base with 6 Ayurvedic herbs\u003c\/li\u003e\n  \u003cli\u003eGentle mint cooling, no burning sting\u003c\/li\u003e\n  \u003cli\u003eWashes out easily. Leaves no oily mess inside your helmet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Take a few drops, massage into your scalp and along your hair, especially around the crown and forehead where the helmet rubs most. Then put on your helmet and ride. Wash off later with your regular shampoo.\u003c\/p\u003e\n\u003cp\u003e100 ml | Ayurvedic Licence No: Ay-Pro-Sau-1588-2024 | Made in Coimbatore, Tamil Nadu\u003c\/p\u003e","brand":"Mitra","offers":[{"title":"100 ml","offer_id":51666403393851,"sku":"CMO100","price":120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6066\/0283\/files\/scalp-poster.webp?v=1789710033"}],"url":"https:\/\/www.indomitra.in\/collections\/frontpage.oembed","provider":"Mitra","version":"1.0","type":"link"}